GTA 6 hits the real world - a Goodyear blimp wrapped in Vice City livery flies to Florida
A Goodyear Zeppelin NT has been wrapped in GTA VI's 'Vice City' livery and is heading from Akron, Ohio to Pompano Beach, Florida — the first time the franchise's fictional airship has appeared as real-world branding, echoing the classic blimp over Vice City in-game.
Overview
Real-world marketing is ramping up before launch. A Goodyear Zeppelin NT has been fully wrapped in GTA VI's "Vice City" livery and flown from Akron, Ohio to Pompano Beach, Florida — not far from Miami, the real-world basis for in-game Vice City.
It's the first time the franchise's fictional airship has shown up as real-world branding, echoing the iconic blimp over Vice City in the trailers and the Extended Look gameplay. Rockstar has also shipped The Goodtime State merch box and a LOVE magazine cover tie-in, with real-world marketing clearly accelerating.
Related: The Goodtime State merch collection · Interactive map: Vice City location notes
Source
- gtanews.fr: GTA 6's Vice City blimp is real